Overview

To launch the Nike Air Troupe dance sneaker, Nike developed the Nike Air Troupe dance battle, an interactive online competition that needed original music and sound design to capture the excitement of a live battle. The website featured legendary dancers Lil Steph, Les Twins, and Babyson (Soria).

Our Approach

We assigned MeccaGodZilla to create energetic, rhythm-driven music alongside custom voice-over production that elevated the website experience and reinforced the competitive spirit of the campaign. 

Outcome

The NikeID Troupe Battle website earned both the Bronze CLIO Award and The FWA Award for excellence in interactive design.