Overview

Bellator MMA, which aired on Paramount’s Spike TV, required music during the commercial breaks to maintain audience engagement during commercial breaks throughout its nationally televised broadcasts.

Our Approach

Kreative Kaiju teamed up with Aja Buchanan Media to synch the MeccaGodZilla lofi Hip Hop instrumental ‘ajafest.’  ajafest was used to sustain momentum between live action.

Outcome

The music became part of Bellator’s broadcast programming during its expansion onto Spike TV, supporting one of mixed martial arts’ fastest-growing promotions.